Our mission is to help fashion brands, organisations, and other industries into the new era of fashion. We believe that cross-industry collaboration is the way forward. If we share the responsibility to create a more sustainable fashion industry, we can all make profit and growth on the huge potential innovation and digitisation offers. Let's work together to offer the coming generation a better world to live in.

Strategy.
We help brands find new strategies, business models, and revenue streams. We act as the bridge between all stakeholders ready to reinvent the current model for the fashion industry.

Innovation.
We do consultancy work in fashion and textile projects related to sustainability, innovation, technology, pilots, and governmental funded research.

Education.
We offer tailor-made fashion tech workshops for brands, organisations, and universities.

Communication.
Fashion innovation as a marketing and branding channel. We can be your partner after the launch of a new service or product, helping you with PR, marketing, branding, and promotion.

Companies, brands, universities, and organisations we have worked with.
Borås University, London College of Fashion, Swedish Fashion Council, F/act Movement, Neue Labs, Unilever, Atlas Copco, Bacardi, Fashion Institute of Technology, IFA Paris, FT Alliance, Fashion Revolution, Beckmans College of Design, Hyper Island, IBM, Flex.

Main contact.
Kim Gustafsson Mobile: +46703628186 Email: kim@wly.se General contact: info@wly.se

Our Team

Kim Gustafsson

Kim has been working in the creative industry for 20 years, working with strategy, branding and digital marketing. Kim is co-founder of the award-winning fashion tech startup, Neue Labs. He is also a part of several European fashion innovation projects such as Fashion Tech Alliance and Small but perfect. Currently, he is part of running Fashion Innovation Center (FIC) in Stockholm. FIC acts as an acceleration and innovation hub, merging new business, technology and research with hands-on explorations. He is also working as a strategic consultant for the Swedish Fashion Council.

Aloisia Åkerman Sandberg

Aloisia is a developer and marketer with expertise in digital strategy, project management, digital product development and management, marketing, communications, and tech. A firm believer in cross-industry and interdisciplinary collaboration, she has worked across diverse countries and industries, in organisations ranging from startups to large multinationals. Previously part of the award-winning fashion tech startup, Neue Labs, she is also a part of a few European fashion innovation projects.